The Grand Hotel Sitea, founded in 1925, stands as an icon of hospitality in Turin for nearly a century. Managed by four generations of the Lera family, the hotel has attracted over the years artists, intellectuals, politicians, athletes, and celebrities from around the world, starting with Louis Armstrong, who stayed during his first concert in Italy in 1935, and ending with renowned international directors such as Tim Burton. The consistent operation of the Grand Hotel Sitea, interrupted only twice for exceptional historical circumstances, is a testament to a stability now enriched with new offerings such as the prestigious Royal Palace, two mountain lodges in Grange Sises, the Michelinstarred Carignano restaurant, and the Carlo e Camillo bistrot.