It started out as the "Bottiglieria del Leone," in the splendid "Venetian House" in Piazza San Babila. The subsequent creation, in addition to the Bitter Ginrosa aperitif, of a series of products in Oenology and Pastry of equal value and with the same brand name, has met the taste of Milanese people and, gradually, gained emulation in the market. Originality and historicity constitute the identity of the place and brand, as well as the merit of those who have managed it over the three centuries until the current De Luca couple.